Mondelez Shares Approach to Pilot Testing With Startups

Kim Yansen of Mondelez discusses the company’s Shopper Futures program; the risks when working with startups; and how consumer habits force companies to be nimble…

By Alicia Kelso · September 14, 2015 · 1 min read

How are smartphones and new technologies like Bluetooth beacons going to change the way we snack? Mondelez International , the $34 billion owner of brands like Chips Ahoy, Trident, and Sour Patch Kids, has been nibbling away at that question since 2012, when it kicked off a…

More like this

How the Unilever Foundry Works with Startups

How Taco Bell Accelerated Progress on Digital and Mobile Initiatives

Nestlé Shares Advice from its Global Hunt for Big Ideas

COMMENTS