How Jamba Juice is Becoming More than a Smoothie Store

Brian Lee of Jamba Juice, has engineered a number of new product launches. Lee lays out the steps Jamba goes through in developing a new food or drink idea…

By Stephen Ellison · September 28, 2015 · 1 min read

At its outlets, Jamba Juice offers customers the option of adding a boost to their smoothies — a dose of energy, antioxidants, or protein powder. But Jamba the company, headquartered near San Francisco, needs an innovation boost. It has either been barely profitable or lost…

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