How Beech-Nut Innovated Within a ‘Category in Decline’

In 2012, Beech-Nut acknowledged that it had a problem. Moms were no longer relying on supermarket baby food, and they regarded homemade food as the gold standard…

By Scott Kirsner · July 16, 2014 · 1 min read

Mention the brand Beech-Nut , and most people instantly envision a squat glass jar filled with pureed green beans. You can almost hear the ‘pop’ as the lid is opened, and a hungry baby fussing. Founded in 1891, the company patented the vacuum-sealed jar; it is now part of Hero…

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