How Campbell’s Soup Launched a New ‘Buy One, Give One’ Product

Direct-to-consumer products are rare at Campbell’s Soup. Here’s a look at how the Soulfull Project launched one.

By Kelsey Alpaio · April 11, 2018 · 1 min read

Imagine opening your kitchen cabinets and finding nothing. No granola bars, no rice, not even a jar of peanut butter past its expiration date. That was the scene that inspired The Soulfull Project , a “buy one, give one” hot cereal created by the Campbell Soup Company . “We…

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