Hackathons: 5 Keys to Success, 5 examples

Companies like Campbell’s Soup, Coca-Cola, and Hasbro have started to organize hackathons as a way to get outsiders building prototypes…

By Scott Kirsner · October 21, 2013 · 1 min read

A growing number of companies — from Google to Coca-Cola — are hosting hackathons that invite outsiders to build something related to their businesses. They can supply an infusion of fresh thinking or new directions for the sponsoring organization; they can be a way to attract…