At Wells Fargo, Using Prototypes to Go Beyond Talking About Products

“Rapid prototyping makes something physical and tangible, so everyone can align their understanding of what it is, versus just talking about it,” says Wells Fargo SVP Robin Beers.

By Scott Kirsner · July 18, 2016 · 1 min read

How do you get more people in your organization comfortable with building prototypes quickly, and getting them in front of customers before they’re perfectly polished? We sat down with Robin Beers , Senior Vice President and Head of Customer Experience Insights at Wells Fargo ,…

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