Alaska Airlines’ Lean Startup Test in Airport Lounges

Two members of the airline’s Customer Innovation R&D team discuss a recent test of a new system aimed at delivering a more personalized travel experience.

By Scott Kirsner · March 4, 2015 · 1 min read

Seattle-based Alaska Airlines can already boast about plenty of things, including on-time performance (#1 major airline, according to FlightStats) and customer satisfaction (tops among traditional carriers, according to JD Power). But the internal Customer Research &…

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