GE Appliances: FirstBuild Co-Creation Initiative

A look at the co-creation strategy known as 1B or “firstbuild” at GE Appliances. Includes idea-filtering processes, product innovation strategies, compensation rewards, and more.

October 8, 2014 · 1 min read

A look at the co-creation strategy known as 1B or “firstbuild” at GE Appliances. Includes idea-filtering processes, product innovation strategies, compensation rewards, and more.…