Tennis Association CMO on Forging Stronger Connections with Fans

The US Tennis Association’s CMO shares storytelling tips and explains how her team stayed connected digitally with fan’s during the most recent US Open.

By Kaitlin Milliken · June 18, 2021 · 1 min read

At last year’s US Open, tennis players faced off in an empty stadium due to the COVID-19 pandemic. To try to keep fans engaged, the United States Tennis Association (USTA), which hosts the annual event, moved fast to invest heavily in the digital experience. Through a…

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