How the Boston Celtics are Upgrading the Fan Experience

Matt Griffin of the Boston Celtics shares how the team leverages technology and data analytics to improve the fan experience. Watch the full video…

By Kaitlin Milliken · December 28, 2017 · 1 min read

Matt Griffin of the Boston Celtics recaps some of the key points from his session at InnoLead’s 2017 Teach-In , “How the Boston Celtics Leverage Technology and Data Analytics to Predict Demand, Set Dynamic Pricing, and Maximize Revenue.” “One really great example has been, we…

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