How Viacom Uses Lean Startup & Agile to Engage Viewers

Kimberly Hicks of Viacom says in an arena where people’s media consumption and the devices change so quickly, the lean startup approach is extremely helpful.

By Steven Melendez · May 16, 2016 · 1 min read

It’s hard to imagine a better spot to gather consumer feedback than Times Square. Viacom executive Kimberly Hicks takes advantage of the media company’s prime Manhattan location when it comes to showing minimum viable products to real people — often apps to give them access to…

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