Design Thinking & Lean Startup at Adobe

Adobe exec Aubrey Cattell says that the lean startup approach – build, measure, learn, accelerate – has changed the way Adobe thinks about innovation.

By Stephen Ellison · March 28, 2017 · 1 min read

At age 35, Adobe is no longer one of Silicon Valley’s young guns. But the software company, which sells primarily to creative professionals, is working hard to stay nimble. One example: the development of a new storytelling tool for “everyday communicators” — among them…

More like this

Why Adobe Gives Employees a Red Box with $1,000 Inside

How Constant Contact Blends Lean Startup & Design Thinking

How Adobe’s Legal Group Met the Challenges of Innovation

COMMENTS