Blockbuster idea: Expanding markets by being multi-lingual

Hollywood studios aren’t always enthusiastic when it comes to embracing a new technology. But a smartphone app from a stealthy startup called myLINGO could help them get more non-native English speakers into theaters, with almost no additional effort. Company co-founder Olenka Polak, who grew up in a household that spoke mostly Polish, has already been pitching the idea to studio executives.

May 23, 2013 · 1 min read

Here’s an intriguing idea for Hollywood’s movie moguls: What if every one of their theatrical releases could be experienced not just in English, but a dozen or more other languages? That’s the idea being pitched by a Cambridge, Mass. startup called myLINGO , still in stealth…

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