Hollywood Studio Lionsgate Strikes Data Deal with GenAI Startup Runway

To live up to their lofty valuations, every generative AI startup needs big bucks enterprise deals — rather than just selling $12-a-month subscriptions to consumers. This deal is about Lionsgate using generative AI for its own internal purposes, rather than letting you generate your own sequel to the “Hunger Games” or “John Wick” franchises.