Why a ‘Stop and Start’ Mentality Undercuts Innovation Outcomes

Name: Why a ‘Stop and Start’ Mentality Undercuts Innovation Outcomes
Channel: InnoLead
Description: In this short video, Professor of Innovation Management Gina O’Connor talks about the importance of persistence — and why it’s hard for organizations to…

In this short video, Professor of Innovation Management Gina O’Connor talks about the importance of persistence — and why it’s hard for organizations to stay the course.

October 11, 2023 · 1 min read

In this short video, Alex Slawsby of InnoLead interviews Gina O’Connor, Professor of Innovation Management at Babson College, about the importance of patience and persistence when pursuing long-term innovation projects. One big issue is that senior executives may not understand…