Innovation in Sports

How does a Formula One racing team think about innovation? We talk with Shergul Arshad, Head of North America for the Aston Martin F1 team.

The Golden State Warriors’ VP of Technology, Daniel Brusilovsky, shares insights on his team’s strategy for creating stronger fan experiences and infrastructure through technology upgrades and partnerships.

“Innovation is a word that can mean everything – and nothing,” says Benjamin Stoll, Director of Strategic Alliances & Innovation at FIFA, football’s governing body. Unless, he adds, innovation activity can be tied to tangible value creation for FIFA and its constituents. We talked to Stoll in advance of this year’s FIFA World Cup in Qatar.

To shed light on how NASCAR stays connected with fans — and how it explores the potential of new technologies — we spoke with Craig Neeb, Executive Vice President and Chief Innovation Officer. He says that delivering concrete results requires strong relationships with leadership, openness to the startup world, and an acute awareness of where a project’s biggest risks lie.

Alex Slawsby of InnoLead and Jack Elkins of Sidekick Innovation discuss how “name image likeness” deals and eSports will impact the future of college and pro sports.

Alex Slawsby of InnoLead and Jack Elkins of SideKick Innovation sit down to discuss how mobile-first content consumption, online betting, and non-fungible tokens are impacting the world of professional sports.

For decades, sports teams have relied on stats to track their performance on the field. Today, a growing number of teams are using more sophisticated data and analytics software to optimize their business performance as well. That includes the NFL’s Indianapolis Colts, where Charlie Shin serves as VP of Data Strategy and Analytics.

Jasmine Robinson, a Partner at Causeway Media Partners, talks about some of the recent investments her sports-focused venture capital firm has made, and what she sees coming next…

The world of sports is experiencing a highlight reel of disruption — from streaming content to legalized betting to digital collectibles like the NBA’s Top Shot series. We talk with Jordan Fliegel, Managing Director of the Techstars Sports Accelerator, to understand what matters most.

October is big for baseball fans and all eyes are on the SF Giants, leading the playoffs after a five-year hiatus. For Faham Zakariaei, who directs the team’s special events, the busiest part of the season means Nike partnerships, fan groups, and influencer marketing.

COVID-19 has accelerated the digitization of entire industries, changing everything from where we work to how we watch sports. NHL Florida Panthers’ Chief Strategy Officer is leading the organization’s transformation with data-centered marketing and creative strategies to build a larger fan base.

In its 42-year history, ESPN has consistently pushed the boundaries of innovation and technology in the sports realm — from cable television to TikTok. Here’s what they’re hoping to achieve with a new virtual innovation center.

Michael Shaw, Vice President and Head of Experience and Innovation for the Miami Marlins, discusses projects that create a unique fan experience, and explores the future of the game in a post-COVID world.