How the NHL’s Florida Panthers are Using Data More Strategically

COVID-19 has accelerated the digitization of entire industries, changing everything from where we work to how we watch sports. NHL Florida Panthers’ Chief Strategy Officer is leading the organization’s transformation with data-centered marketing and creative strategies to build a larger fan base.

By Collin Robisheaux · October 4, 2021 · 1 min read

Hockey fans love the sport for its fast pace and physicality. But “data centric” is not a term that usually goes along with pucks and power plays. Sam Doerr, Chief Strategy Officer for the NHL’s Florida Panthers , is working to change that. We spoke to Doerr a few weeks before…

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