Articles, videos, podcast episodes, and partner thinking on design as a source of competitive advantage.
Design can shape products, services, customer experiences, and the way large companies compete. This collection gathers interviews and resources about putting design to work.
InnoLead’s Kaitlin Milliken and Scott Kirsner discuss findings from the publication’s “Design as a Competitive Advantage” series. John Edson, US Head of Design and Engineering at PA Consulting, also shares how members of the C-suite can support design.
CEO Bruce Smith discusses how his team designed Hydrow, an at-home alternative to traditional rowing machines with live content and leaderboards…
What role should design play in product and service innovation, as well as influencing overall corporate culture and process? In July 2021, we conducted a short survey to gather data and qualitative insights from corporate innovation, new product, strategy, and R&D leaders. Here’s a look at the results.
Bringing designers in early can help companies execute on big ideas and create smoother customer experiences. But how do you get that right, especially if design isn’t baked into the culture, or if other functions tend to dominate the innovation process? This episode of Innovation Answered explores…
Diapers, baby wipes, and toilet paper are essential household products that millions of families can’t live without. But how can these products be reimagined after spending decades on store shelves? Justin Sparks, Global Design Director, Kimberly-Clark Design — both of packaging and the products themselves — plays a key role in keeping these decades-old staples fresh, […]
Nina Barjesteh breaks down the process behind building the new VRST menswear brand and shares tips on finding the right time to bring ideas to senior leadership.
Audrey Smith, Director of Visual Equity and Design for Campbell’s Snacks, shares details about her design process, the power of the designer’s mindset, and more.
David Dombrowski of pharmaceutical company GlaxoSmithKline (GSK) considers being a translator between designers and innovators one of his main responsibilities. He shares four tips for innovators.
Daniela Jorge, Chief Design Officer at PayPal, shares insights on testing the Venmo credit card, getting design involved in innovation early and often, and the power of design thinking in large organizations.
Why do we trust Mr. Clean, outfitted in a white t-shirt with one hoop earring, to clean our homes, or the family of blue Charmin bears to sell us toilet paper? We speak to Procter & Gamble’s Global Design Officer Phil Duncan to learn more.
Mauro Porcini, PepsiCo’s first-ever Chief Design Officer, offers insight on the intersections of innovation and design, methods for getting to the root of customer needs.
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