Campbell’s Snacks Exec on Marrying Strategy with Creativity

Audrey Smith, Director of Visual Equity and Design for Campbell’s Snacks, shares details about her design process, the power of the designer’s mindset, and more.

By Lilly Milman · June 10, 2021 · 1 min read

For the past 6 years, Audrey Smith has worked to unify corporate strategy with creative design. Smith is the Director of Visual Equity and Design for Campbell’s Snacks — the snacking division of the consumer-packaged-goods giant that includes brands like Goldfish crackers,…

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