Co-Creation Tips from P&G’s 6-Year-Old Venture Program

When Leigh Radford started the venture creation unit inside Proctor & Gamble, she was tasked with creating the next billion-dollar business for the personal care company. “I’m a very big believer…[in] learnings ahead of investment, and that has really treated us well to make sure we’re not over-invested in things where the learnings aren’t solidified.” More insights from Radford inside….