Why “Gretzky’s Rule” Represents the Past of Product Innovation

Most people operate markets where outcomes are unpredictable and new competitors can disrupt your entire business. Find out what on Ericsson exec had to say…

By Ken Durand · March 15, 2017 · 1 min read

Most of us have heard the advice that Walter Gretzky gave to his son Wayne, who became perhaps the greatest hockey player of all time: the key to success is to “skate where the puck is going, not to where it has been.” It’s a wonderful statement about using everything at our…

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