What to Do When the Cost-Cutting Knives Come Out

When times are good, corporate innovation groups often get a pass. What do you do when things aren’t so good? Here’s advice from Rick Waldron, a former innovation leader at Nike and Intel.

By Rick Waldron · January 16, 2020 · 1 min read

Rick Waldron To quote a well-known song, it’s often a situation of “Too Much, Too Little, Too Late….” Corporate innovation efforts are often regarded as side projects that are not intimately tied to the corporate strategy. In good times, they chug along without much of an…

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