The Four Stages of Commercial Innovation

Companies do fine when it comes to incrementally improving a product line. But when they want to come up with an entirely new offering that will drive revenue, they struggle. Rob Erman, the former Head of Client Solution Innovation at BNY Mellon, offers a model for succeeding.

November 6, 2019 · 1 min read

Throughout my career, I have focused on commercializing innovation. How do I define “commercial innovation”? It is about a company trying to create a new revenue-generating idea and then bringing that idea to market. Companies do fine when it comes to incrementally improving a…

Attachments

PDF innovationgraphic_111986

More like this

Strategic Innovation Demands an Investment Thesis

Corporate Innovators Talk Cost-Cutting and the Need to Reinvest in Innovation

Four Pillars for Winning at Business Model Innovation

COMMENTS