Designing For Women — Advice From PepsiCo

PepsiCo’s Erica Eden explained some of her principles of “Designing for Women” and the steps companies should take to better understand and appeal to their women consumers.

By Kelsey Alpaio · May 16, 2017 · 1 min read

Empathy, understanding the consumer, and human-centered design are all increasingly hot topics in the world of corporate innovation. But Erica Eden , Director of Global Design Innovation at PepsiCo, points out that building brands for women and men is not the same thing. Erica…

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