Entergy VP on Driving Sustainability and Running an Innovation Lab

Michael Cross explains how Entergy’s KeyString Labs is set up; the need to start with concrete, near-term results; and how his team stays close to customer needs.

By Alexander MacDougall · February 2, 2022 · 1 min read

How does a utility pursue innovation at a moment when reliability and sustainability are at the top of customers’ minds? That question is at the center of Michael Cross’ job as Vice President of Entergy’s KeyString Labs . Entergy is a New Orleans-based energy provider with over…

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