Inside Moen’s Prototype-Driven Product Development Strategy

Moen’s SVP of Global Strategic Development describes the customer-focused innovation process behind a new line of motion-sensitive faucets…

By Scott Kirsner · June 23, 2014 · 1 min read

One of the product development strategies at Moen might best be described as “fake it ‘till you make it.” Mike Pickett , who is responsible for strategic innovation at the maker of faucets and fixtures, part of $4.2 billion Fortune Brands , says that it’s impossible to rely on…

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