How Software-Maker PTC Prototypes the Future of AR and VR

The $1.8 billion software company PTC makes software used to design physical products, and to connect them to the Internet of Things. In 2017, the Boston company created a new Reality Lab. Its leader, Valentin Heun, says, “We look at problems in the company that cannot be solved wth short-term business perspectives.” Heun talks about the lab’s objectives, metrics, and where it sits within PTC.