Alex Osterwalder: ‘Business Models Expire Like Yogurt in the Fridge’

Alex Osterwalder, one of the developers of the Business Model Canvas, discusses how companies use the tool; its relationship to lean startup; and the challenges companies face.

By Scott Kirsner · January 13, 2016 · 1 min read

The transcript of our live call with Alex Osterwalder, one of the developers of the Business Model Canvas, is below. Some highlights: “Business models and value propositions expire like a yogurt in the fridge.” “If we want large companies to create new growth engines like…

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