What Powers the Business Models of Apple, IKEA, and Uber?

In this book excerpt, Langdon Morris lays out a framework and questions that can be helpful in designing new business models or improving existing ones.

By InnovationLabs senior partner Langdon · April 9, 2019 · 1 min read

What is the magic behind market leaders like Apple, IKEA, and Uber? According to the new book “ Business Model Warfare ,” by InnovationLabs senior partner Langdon Morris, it’s all about business models that deliver unique customer experiences — and communicate them effectively.…

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