New Research Shows How Zoom Can Stifle Innovation

Melanie Brucks, an assistant professor at Columbia Business School, recently studied how Zoom can negatively affect idea generation. She shares why that is, and how companies can build effective strategies for creative brainstorming. 

By Meghan Hall · July 6, 2022 · 1 min read

Melanie Brucks, an assistant professor of business at Columbia Business School, recently co-authored a research paper called “ Virtual Communication Curbs Idea Generation ,” published in the journal Nature . She and her co-author, Jonathan Levav, concluded that using…

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