Spotify’s VP of Personalization on ‘Making a Bet’ on New Ideas

Personalization of products and services has become a major desire for many consumers across a variety of industries. We spoke with Ziad Sultan, VP of Personalization at Spotify, the music streaming platform famous for its customized user interface, to learn more about its personalization practices, get advice on how to integrate personalization into other organizations, and discuss his position on using new ideas in an organization.

By Meghan Hall · October 3, 2022 · 1 min read

For much of music’s recent history, people listened to the radio, jammed along to jukeboxes, or roamed record stores in search of their favorite artist on vinyl. In the early 2000s, people would load mix sticks, transfer compact discs onto laptops and iPods, and purchase $1.29…