How Consumer Goods Companies Can Turn Everyday Users into Influencers

Jos Harrison, Global Head of Brand Experience and Design at the consumer packaged goods firm Reckitt, outlines how brands can leverage building positive relationships with the everyday consumer to grow a strong brand recognition and experience.

By Jos Harrison · October 11, 2021 · 1 min read

(Source: George Milton | Pexels) It’s well-known that referral is one of the best forms of marketing. It’s cheap, yes, but it’s sticky too. People simply trust other people more than big-budget campaigns. It’s why there’s a growing market for influencers – now a $14 billion…

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