Using AI to Support Innovation (and Iteration) at ServiceNow

Since its founding in 2004, Silicon Valley-based ServiceNow has been all about automating business workflows. So in the current AI era, the $11 billion company is focused on how various types of AI will support that automation. And often, ServiceNow’s own employees are “customer zero” for new offerings — early adopters for the products and services it builds.

By Dawn Kawamoto · October 15, 2025 · 1 min read

Since its founding in 2004, Silicon Valley-based ServiceNow has been all about automating business workflows. So in the current AI era, the $11 billion company is focused on how various types of AI will support that automation. Often, ServiceNow’s own employees are “customer…

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