How JetBlue Pivoted Its ‘Digital 2020’ Program In Its Final Year

When JetBlue launched a four-year digital transformation program called “Digital 2020” in 2016, no one expected the pressures of a pandemic in its final year.

By Lilly Milman · January 11, 2021 · 1 min read

When JetBlue launched a four-year digital transformation program called “Digital 2020” in 2016, no one expected the pressures of a pandemic in its final year. The program had several ambitious goals, including to refresh the user experience for customers booking travel or…

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