Trek Exec on Tackling a Bike Shortage and Early R&D

Chad Manuell, Director of Engineering at Trek Bicycle, discusses the surge in demand for bikes and how his team approaches early innovation.

By Kaitlin Milliken · December 15, 2020 · 1 min read

Related Resources: Find out how teams have pivoted during the COVID-19 pandemic to meet new challenges in this podcast episode. Get a recap of InnoLead’s original research , and all the data you need to get ahead in 2021. Chad Manuell’s Reading Recommendations: Fail Until You…

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