Cultivating an Ecosystem of Consumer Health Startups at Bayer

Over a century after patenting Aspirin, Bayer is investing in ecosystem engagement initiatives to discover partnerships with players and startups outside its walls.

By Pamela Bump · April 13, 2018 · 1 min read

More than a century after it formulated, patented, and branded Aspirin, $51 billion Bayer AG is still best-known for that stalwart of the household medicine cabinet. But Bayer, headquartered in Leverkusen, Germany, owns a range of other healthcare-related brands, including Dr.…

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