‘That First Sip of Fall’: Lessons from the Creation of Starbucks’ Pumpkin Spice Latte

Angie McKenzie says that she and her team at Starbucks never knew the Pumpkin Spice Latte would be such a hit when they created it. At first, it didn’t test well with consumers. Her team faced problems they had to take into account to refine the product, like texture and taste;…