Singin’ in the Rain: Brands Must Work Harder to Spread Joy

Paul Earle, co-founder of GOODLES, Big Nose Kate Whiskey, and Small Wonder, gives insights about the importance of novelty, shock, and keeping up with consumers in an ever-changing environment.

By Paul Earle · May 10, 2023 · 1 min read

The skies are stormy these days: economic uncertainty, political division, culture wars, actual wars, natural disasters. And that’s just the first three minutes of the nightly news. Ever the optimist, my mind turns to the 1955 timeless classic Singin’ In the Rain . The…

More like this
COMMENTS

Thanks to our strategic partners

AIPath logoAucctus logoDisruptive Edge logoEzassi logoHYPE logoITONICS logoPeer Insight logoQmarkets logoWellspring logo