How COVID-19 Prioritized Digital Innovation at Wahlburgers

As the coronavirus pandemic spread, Wahlburgers SVP Dan Wheeler says it required careful thought about people’s safety, but it also “accelerated…my innovation agenda.”

By Alex Slawsby · April 28, 2020 · 1 min read

Wahlburgers is a small franchised restaurant chain with an outsized reputation. It was founded in Hingham, Mass. in 2011 by the actors Mark and Donnie Wahlberg and their brother, chef Paul Wahlberg. And for ten seasons, the brothers and their mom, Alma, had a reality TV show on…

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