Why We Give Out an ‘Epic Fail Award’ to Employees

Mike Proulx, Chief Innovation Officer at Hill Holliday, shares why the ad agency he works for gives out an “Epic Fail Award” every year, and how it has impacted the way the organization thinks about success and failure.

By Mike Proulx · October 24, 2019 · 1 min read

“Failure is not an option” is the official tagline for the 1995 motion picture Apollo 13. And while that’s a non-negotiable mantra for the actual Apollo moon landing, you can bet there were dozens upon dozens of incremental failures leading up to that historic event. If you…

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