How Hyundai is Working to Bring its ‘Ultimate Mobility Vehicle’ Vision to Life

We spoke with John Suh, Founding Director of Hyundai’s New Horizons Studio, to hear about the development of Ultimate Mobility Vehicles; the team’s new facility in Montana; and how the team balances digital and physical prototyping.

By Meghan Hall · October 20, 2022 · 1 min read

Cars and trucks get stuck in mud, sand, and other types of rough terrain. And at times, rescue vehicles can’t make it to remote places where there’s a risk that they won’t be able to drive out. The Korean carmaker Hyundai decided to seek a solution to these problems; since…

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