‘Loonshots’: How to Support Crazy Ideas That Just Might Work

Ideas that have the potential to reshape industries may end up stuck in the corporate basement. So how can companies embrace risky ideas? Authors Safi Bahcall and Hugh Molotsi serve up answers in this video.

February 13, 2020 · 1 min read

Eighteen years ago, entrepreneur Safi Bahcall started Synta Pharmaceuticals — a biotech company developing new drugs for treating cancer. Curing the disease soon took a personal turn when Bahcall’s father was diagnosed with a rare type of leukemia that eventually claimed his…

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