Video Video Interview Consumer Packaged Goods

How General Mills Uses ‘Breakup Letters’ to Better Understand Consumers

Name: How General Mills Uses ‘Breakup Letters’ to Better Understand Consumers
Channel: InnoLead
Description: Jodi Benson shares how General Mills puts consumer needs first, and how a 150+ year old company is evolving the way it innovates to better meet those ne…

Jodi Benson shares how General Mills puts consumer needs first, and how a 150+ year old company is evolving the way it innovates to better meet those needs.

February 18, 2020 · 1 min read

The future of food may call to mind plant-based burgers and organic snacks. But when Jodi Benson of General Mills looks to the future of the industry, she focuses on two elements: the who and the how. “The ‘who’ is more stable. When we look at the future, if we understand who…