The ‘Jobs Roadmap’ & Honing in on Customer Insights

Stephen Wunker, a protégé of Clayton Christensen, explains his “jobs framework” and gives insight into his book. Read an excerpt here…

By Kelsey Alpaio · November 14, 2016 · 1 min read

New product development and innovation teams need a compass — or else they’re destined to wander aimlessly. Stephen Wunker , protégé of Clayton Christensen and author of the new book “Jobs to be Done: A Roadmap for Customer-Centered Innovation ,” makes the case that focusing on…

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