How to Make Ethnographic Interviewing Your Superpower: 5 Tips

Learning how to do ethnographic interviews takes a lot of practice — and time. But if you are eager to learn more about what customers say vesus what they actually do, here are five tips to help you get started, from contributing columnist Matt Mueller.

By Matt Mueller · May 9, 2022 · 1 min read

It’s time to innovate! Where do we begin? The first thing I did in my position as a corporate innovator was to understand the customers’ pain points. It makes total sense. First, identify the problem, then work to solve it. I would conduct a brainstorming session for half of a…

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