Book Excerpt: 3 Types of People You Need to Win Over

The new book from Shameem Prashantham, Gorillas Can Dance,  presents examples of effective startup engagement strategies from companies like Microsoft, Unilever, BMW, and Cisco. This excerpt discusses the three types of internal corporate players who need to be on board in order to make startup collaborations successful.

October 22, 2021 · 1 min read

Do gorillas own dancing shoes? The new book Gorillas Can Dance got its title from the late Professor C.K. Prahalad of the University of Michigan, who quipped in a conversation with author Shameen Prashantham that “startups must learn to dance with the large gorillas” — meaning…

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