How Cadillac House Transforms the Vehicle Maker’s Brand

Nathan Tan of Cadillac discusses the creation of Cadillac House, a brand building initiative for the company. See photos from inside the space.

By Kelsey Alpaio · May 3, 2017 · 1 min read

When Cadillac relocated its global headquarters from Detroit to New York City in 2015, it wasn’t just a change of address for the luxury vehicle maker, a division of General Motors. According to Nathan Tan , Associate Director of Brand Partnerships and Experiences at Global…

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