How Innovation Happens at Nike

Insights about how Nike pursues innovation, from a December 2025 member meeting with Jordan Rice, COO of Nike Innovation.

December 15, 2025 · 1 min read

One of the greatest challenges for corporate innovators is making successful handoffs to the business. Transitioning innovations to market — without them getting lost, mangled, or killed — is fraught with complexity and risk. For this 2025 InnoLead members’ meeting, Jordan…