Master Class: Get Your Company Out of the Innovation Comfort Zone
David Matheson, CEO and Co-Founder of SmartOrg, shared a strategy to help innovators move their priorities from what he calls “the Comfort Zone” into “the Discovery Zone.” This interactive Master Class gave participants a glimpse into a new metrics system to help them score and rank innovation issues within their organization. Watch the replay here.
In this interactive Master Class, we hosted David Matheson, CEO and Co-Founder of SmartOrg, a capability-building firm that provides software and consulting services. Matheson shared his best tricks for moving beyond the innovatoin comfort zone. He said that often, innovators get stuck working on issues that don’t actually need attention, just because they’re comfortable for the organization. In reality, though, working on more complex issues can provide greater value to an organization.
Matheson showed participants how to identify linear and non-linear issues to help them move from what he calls “the Comfort Zone” into “the Discovery Zone,” where he believes true innovation can happen. Through a case study of a Hewlett-Packard photo printing kiosk, and a variety of hands-on grids, Matheson showed how to spend more time in the Discovery Zone.
You can download his slide deck, shown in the replay, below.
Contact Matheson at dmatheson@smartorg.com for more information about the Innovation Navigator trial he explained in the Master Class.
