Move Fast and Fix Things: Innovation on Purpose
Watch the replay of our recent webcast with Kes Sampanthar, Managing Director of BCG BrightHouse. Sampanthar shared why organizations should be integrating purpose at a deep level, discussed emerging technologies and their impacts on business, and more.
In our recent webcast, Kes Sampanthar, Managing Director of BCG BrightHouse, dicussed the concept of purpose, or the “why” behind what an organization does — and outlined strategies for how it can be operationalized inside large organizations. Alex Slawsby, InnoLead’s Chief Growth Officer, moderated the conversation.
“[Purpose] has to energize and elevate people; it has to be that rallying cry; it has to really tap into what we call universal human needs, and bring that unique nature of our organization. And lastly, most importantly, from a strategy perspective, from a culture perspective, from a branding perspective, it has to align and clarify,” Sampanthar said. “Your purpose is the ‘why.'”
Throughout the rest of the webcast, Sampanthar shared ways to put purpose into practice; spoke about embedding purpose deep into an organization’s values and processes, rather than just integrating it at a surface level; and gave insights about emerging technologies, including generative AI.
You can download Sampanthar’s slides below.
